The conference call and remote meeting specialist said following a successful pilot with 300 users, its LoopUp Meeting service will now be rolled out globally at the law firm, which has the potential to become one of LoopUp’s largest accounts.
The deal follows two other top 100 global law firm wins in July and August, which the company said demonstrated its “continued success” in expanding its footprint in the professional services market.
LoopUp also said it has successfully expanded its existing partnership with leading Caribbean and Latin America telecoms firm C&W Communications with a new contract that will run to the end of its 2022 financial year.
Under the expanded partnership, 'Conferencing on Demand', powered by LoopUp, a white-labelled version of LoopUp Meetings, will now be included in C&W's core unified communications and collaboration portfolio of products, with expanded distribution across 16 countries.
The deal also involves the internal deployment of LoopUp Meeting as another advanced conferencing tool for C&W’s internal corporate use. The company said it has launched two new online plans for LoopUp Meetings to promote lead generation via the product's established network effect.
The new offerings are aimed at individual users within target market professional services firms who experience the product as guests of existing customers, and who then wish to try out the product for hosting their own online meetings.
The free plan is restricted to domestic meetings via the LoopUp join link with a maximum of 10 guests, while the business plan upgrade is charged at a promotional level of £15 per month, removing the free plan's restrictions.
The firm said the move provides an opportunity for more target market users to try out and experience LoopUp Meetings in a freemium model and for ‘land and expand’ new business in target market accounts.
"We are pleased to announce the group has secured these important contract wins demonstrating the continued momentum at LoopUp. Great communications have always been at the heart of successful organisations, now more than ever. We are delighted to be chosen and relied on to provide simple and secure business-critical communications in these challenging times," LoopUp co-chief executives Steve Flavell and Michael Hughes said in a statement.