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David Beckham’s Guild eSports to launch London IPO

With Beckham's brand appeal and new shareholder capital Guild intends to become a 'top-10' eSports franchise in the world.

Blue Star Capital PLC - Beckham’s Guild eSports to launch £50mln London IPO

David Beckham’s business empire is evidently expanding with his latest venture, Guild eSports, set to join the London Stock Exchange later this year.

The former England and Manchester United captain, whiskey-entrepreneur and MLS team owner is said to be a significant minority shareholder in Guild eSports which reportedly wants to raise £20mln via a main market float that is expected to value the whole company at £50mln.

READ: Blue Star investee Guild eSports eyes London float

Guild intends to use some of the IPO proceeds to support its recruitment of professional video gamers for its eSports teams.

As a figurehead and founding shareholder, Beckham plans to use global influence and following to support the development of the company's brand and business.

The eSports group a month ago signed up Germany’s Niklas ‘NRaseck’ Raseck – which, according to people know about such things, is a significant acquisition.

NRaseck previously played for Rogue, a team owned by cake chucking superstar DJ Steve Aoki. He is a three-time eWorld Cup competitor and was the second highest prize earner for Electronic Arts FIFA 20. Beckham’s involvement was a factor in NRaseck’s decision to join Guild, the German 21 year said in an August press release.

Guild intends to set-up teams in four online games: Fortnite; CS:Go; Rocket League and FIFA. Its ambition is to become top-10 eSports franchise within three years.

Carleton Curtis, Guild executive chair, in Wednesday’s statement said: “The growing global popularity of esports has enabled several existing franchises to monetise their activities through sponsorship, retail, merchandising, apparel & product licensing, new media & mobile, broadcasting and tournaments.”

AIM-quoted Blue Star Capital PLC (LON: BLU) is among Beckham’s fellow shareholders in Guild, with an 11.7% of its currently issued share capital.

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