Gfinity PLC (LON:GFIN) has said it is planning to launch a new virtual racing website, racinggames.gg, which will allow motorsport fans to read news, share opinions, and follow global virtual racing esports and competitive gaming events.
The esports group said the site, which is expected to go live in the fourth quarter of 2020, will leverage its existing market position in virtual motorsport built through relationships with F1, IndyCar, Forza and most recently Abu Dhabi Motorsport Management.
READ: Gfinity highlights continued growth in digital media business
The site will cover all virtual motorsports including the F1 Esports Series and all existing and future Global Racing Series virtual racing competitions. Gfinity also said the site will drive the reach of the Global Racing Series competitions and its commercial value with brands, broadcasters and teams.
The new site will additionally benefit from existing relationships the company has with media groups Venatus and Connatix for programmatic ad delivery, site takeovers and video serving, as well as Gfinity’s Google backlinking strategy that links webpages under its digital media business together and helps fast track user growth.
The new site will also complement and support existing motorsports coverage across Gfinity’s web channels by “going deeper into more games, tournaments and competitions”.
"Racinggames.gg will satisfy the insatiable appetite amongst gamers for virtual racing news and entertainment-based content. We are committed to creating products that resonate with gamers and deliver commercial value for the Company. Gfinity Digital Media is carving out a strong position in the gamer market and has seen a surge in advertising revenues”, Gfinity chief executive John Clarke said in a statement.
“Racinggames.gg will be a valuable addition to our portfolio of sites. Gfinity Digital Media is expected to deliver revenue of £2mln in this financial year ending 30 June 2021 and the launch of Racinggames.gg will play a positive role in the company reaching its target of moving into profitability in Q1 of 2021 calendar year", he added.