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Airnow launches data intelligence division

Airnow Data researches, benchmarks and tracks over 5million apps available from Apple and Google Play stores

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Airnow PLC, the app management and data intelligence platform, has launched Airnow Data to help developers better track how their products are doing.

A mobile application intelligence platform, Airnow Data researches, benchmarks and tracks over 5million apps available from Apple and Google Play stores across 55 countries.

The platform provides six years’ worth of continually updated data categorised into the core products of App Intelligence, Keyword Intelligence, Market Intelligence and Usage Intelligence across metrics such as Downloads, Revenue, DAUs (Daily Active Users), MAUs (Monthly Active Users), ARPDAU (Average Revenue Per Daily Active User) and Retention.

Partners including app developers, publishers, ad networks and mobile attribution companies provide granular, anonymised raw data at the device level, said Airnow.

Philip Marcella, chief executive, said: “The launch of Airnow Data is an exciting and significant milestone for the business.

“Few companies around the world can compete with the quality of information held by Airnow Data and, when combined with the other three pillars that comprise the services offered by Airnow PLC, this represents a major step forward in our quest to become the global number one source of information in the app ecosystem.” 

Acquired as Priori Data in April 2018, the division has continued to perform in-line with expectations and saw sales increase throughout the second quarter of 2020 by 15%, despite coinciding with the global Covid-19 pandemic, Airnow added. 

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