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Gfinity launches new digital motorsport competition

The V10 R-League will begin airing at the end of August and is the first stage of a five-year agreement between Gfinity and Abu Dhabi Motorsport Management

Gfinity PLC - Gfinity launches new digital motorsport competition

Gfinity PLC (LON:GFIN) said it has partnered with Abu Dhabi Motorsport Management (ADMM) to launch a new digital motorsport competition, the V10 R-League.

The V10 R-League has been launched as part of the global racing series and is the first stage of a five-year agreement between Gfinity and ADMM which will feature a range of internationally focused virtual motorsport leagues and competitions, designed to provide commercial opportunities with brands, broadcasters and teams.

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V10 will run two seasons per year and involve eight teams competing for a £100,000 prize each season. Content from the competition will be available across Gfinity’s digital media network, as well as through regional and global distribution partners.

The first season will air ‘as live’ at the end of August and throughout September, with season two to air in the first quarter of 2021.

Gfinity and ADMM are also in negotiation with broadcasters and brands for multi-year deals to support the V10 R-League, with the firm saying it expects to be able to announce them in the coming weeks.

"There has been a massive spike in interest in virtual motorsport, a key pillar of our company strategy. We are excited to launch the V10 R-League, which has already attracted some of the biggest names in racing”, Gfinity chief executive John Clarke said in a statement.

“The format has captured the imagination of teams, drivers, broadcaster and brands.  The Global Racing Series and V10 R-League contribute positively towards Gfinity's stated goal of being profitable in [the first quarter of 2021]", he added.

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