In preparation for the launch of its products in North America under the Love Hemp brand, the CBD firm said Westbrook will plan and implement its strategy and operations for expansion.
Westbrook recently served as treasurer of the California Hemp Council and is a founding member and former chief operating officer of Hemptown USA, the country’s largest producer of cannabigerol (CBG) products.
He has also implemented specialised marketing campaigns for firms including Costco, Kroger, Walmart and Whole Foods.
"The Love Hemp Brand and product line continue to grow in the UK with strong consumer support, and our team has recognised the significant opportunity that exists to expand to North America as the next step in achieving our objective of making Love Hemp a global brand," said Love Hemp founder and chief executive David Stadnyk.
"We are thrilled that Ross is now part of the World High Life team, his knowledge and experience in this industry combined with his network allow us to advance our business plan expediently, establishing a strong foundation for success going forward", he added.
World High Life is listed on the Aquis exchange, formerly known as NEX.