Bidstack Group PLC (LON:BIDS) said it has received a Gold Standard 1.1 certificate from the Internet Advertising Bureau (IAB), the UK industry trade body for digital advertising.
Launched in 2017 to improve standards in digital ads, the Gold Standard focuses on three key areas; reducing ad fraud, improving the digital advertising experience and increasing brand safety.
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The Gold Standard 1.1 certificate was released in April last year with updated and more prescriptive criteria. According to an IAB and PwC study, Gold Standard companies comprised 73% of the display advertising market in 2019, and include firms such as Amazon, Twitter and YouTube.
Bidstack, which specialises in in-game advertising technology for video games, said the certificate should provide “further confidence to global advertising agencies when allocating client spend to the new "native in-game" digital advertising category” offered by the company.
"We continue to make good progress in pioneering the entirely new advertising category of native in-game advertising and the IAB Gold Standard 1.1 certification is a very significant milestone for the company in this process”, Bidstack chief executive James Draper said in a statement.
“For many brands and agencies, being IAB Gold Standard certified is a prerequisite for inclusion in media planning…The certification should further enhance demand-side activity as, alongside giving users a better experience, it will give further confidence for brands and advertisers to continue to spend with Bidstack. I look forward to reporting further on our efforts in the months ahead", he added.