Iconic Labs PLC (LON:ICON) shares surged on Friday after the company signed a marketing agreement with a UK fresh produce brand through its GSN (Gay Star News) network.
The media and technology group said under the agreement it will, through GSN, deliver both an online and offline marketing campaign during Pride month for the brand.
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Iconic said it will create and distribute bespoke content to support the client’ campaign and increase its digital and social media reach during Pride.
The firm will also license the GSN brand to the client’s on-pack promotion in a major UK supermarket.
Iconic said the value of the contract and the identity of the client have not been disclosed for commercial reasons.
"We are very pleased with this contract as not only does it involve producing more great content for brands, but it also shows the potential to license the brand for offline marketing activity”, said Iconic’s chief executive John Quinlan.
“This underlines the power of the GSN brand and its credibility in the LGBTQ+ community and shows a large potential new revenue stream for the business . We aim to build and invest in the GSN brand and business over time", he added.
The company’s shares were 8.7% higher at 0.02p in late-afternoon trading.