's () Anil Malhotra reports back on the results of some work they did earlier this year with du, a mobile operator in the United Arab Emirates (UAE), which was based around the Bango Boost programme.
The programme's designed to help partners to grow the business they do through the Bango platform.
Malhotra says they helped du grow its paying user base by 20% which he says should lead to consequential growth in End User Spend.
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