Auto Trader Group plc (LON:AUTO) said it will offer 25% for the month of June after reopening activities in England.
The online retailer welcomed the government’s decision to allow car showrooms to reopen on 1 June, two weeks before all other non-essential shops, because their larger spaces allow for easier social distancing.
READ: Auto Trader’s free advertising offer continues to May
The new measures are effective in England but not in the rest of the UK.
“It is encouraging that both our marketplace data and our consumer research suggest healthy levels of demand,” said chief executive Nathan Coe.
The FTSE 100-listed firm had offered free advertising packages to retailers during April and May, which Peel Hunt said would likely extend to June.
"We had assumed a three-month invoice hiatus, so other things being equal this could merit a modest upgrade," analysts commented on Tuesday's announcement.
Shares rose 1% to 542.2p on Wednesday morning.
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