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Skinny Tonic appoints ex-Winterflood Securities director Spencer Crooks as its new chairman

Departing chairman Dominic Berger said: “Alongside new funding and a bright outlook for the future of the business it is also time for me to step down as Chairman to pave the way for the future and a new Chairman to guide the business through its next stage of growth"

Skinny Tonic -
Skinny Tonic is behind the first zero-calorie, zero sugar, and 100% natural mixer to launch nationwide in the UK

Skinny Tonic (PRIVATE:SKTON) has appointed ex-Winterflood Securities director Spencer Crooks as its new chairman, taking over from Dominic Berger as the private company behind the first zero-calorie, zero sugar, and 100% natural mixer to launch nationwide in the UK plots its continuing development.

Announcing the change in the firm’s May Shareholders Update, Berger said: “Alongside new funding and a bright outlook for the future of the business it is also time for me to step down as Chairman to pave the way for the future and a new Chairman to guide the business through its next stage of growth.

“I am proud to have been involved in the business as the representative of the Companies Lead Founder, Investor and Chairman through inception to this incredibly exciting junction and I am equally pleased to pass the reins over to our advisory board member Spencer Crooks, who I am sure will drive the business to new heights. I wish him all the best for what I am sure will be an exciting journey to come.”

READ: Skinny Tonic mixers top three sellers on Amazon

Aside from Crooks, Skinny Tonics’ advisory board comprises: Tom Gilbey, a vintner by trade with a family heritage which extends 200 years in the drinks industry, as wine merchants, owners of the Gilbey gin brand and inventors of the Soda Stream; Jenny Robson, a communication, marketing and brand expert with over 30-years’ experience in a variety of high profile positions; James Curtis, a worldwide businessman and entrepreneur, trustee of the Curtis Family Trust, investing in both public and private companies for the past 35 years; and Nabil Mankarious, managing director at Fulham Shore, owners of the Franca Manca and The Real Greek restaurants. 

Steven Wilkinson, a founding director and COO of Skinny Tonic commented: "We are delighted to bring together such a strong and ambitious board, they bring a variety of experience and expertise, mixed with huge drive and determination. All the right ingredients that will help in creating SKINNY TONIC into a very special brand.”

Skinny Tonic was created in 2014 by company founder Ian Minton – a sufferer of type 1 diabetes - as a tonic water that allows him to enjoy a G&T without the fear of his blood sugars spiking.

The group, which has listings with Amazon.com, 31 Dover, Muscle Food and Costco, has a bespoke fully automated manufacturing plant in Liverpool capable of producing 6,000 cans per hour.

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