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Gaming Realms rises as it inks deal with Hasbro to negotiate opportunities for Slingo brand

The company said the deal will provide opportunities in categories outside the online real money gaming and lottery segments

Gaming Realms PLC - Gaming Realms inks deal with Hasbro to negotiate opportunities for Slingo brand

Gaming Realms PLC (LON:GMR) announced it has signed an agency agreement with Hasbro Inc (NASDAQ:HAS) for the play and entertainment firm to negotiate licensing opportunities for its Slingo brand.

The AIM-listed company said the deal will enable Hasbro to provide licensing opportunities for new and existing territories in certain digital gaming categories outside the online real money gaming and lottery segments.

READ: Gaming Realms reaping the benefits from shift to licensing

Gaming Realms added that it selected Hasbro to supplement its licensing business based on its status as a top 6 global licensor as well as its “long and successful track record of licensing well-known game brands into a wide range of digital game and gambling categories with major digital gaming companies including Electronic Arts, Ubisoft, Scopely and Scientific Games”.

"We are extremely pleased to, once again, be working closely with Hasbro on what will be a key strategic partnership in the expansion of our Slingo brand”, Gaming Realms executive chairman Michael Buckley said in a statement.

“At Gaming Realms our priority has always been to create innovative and engaging content for users and to increase its reach by expanding the offering across a variety of market sectors and, we believe that this partnership will enable us to further develop this", he added.

Gaming Realms shares jumped 9.1% to 10.5p in mid-morning trading on Wednesday.

--Adds share price--

Quick facts: Gaming Realms PLC

Price: 21 GBX

Market: AIM
Market Cap: £59.73 m

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