ImagineAR Inc (CSE:IP) (OTCQB:IPNFF), an augmented reality (AR) company that enables businesses to create mobile AR campaigns, has signed a partnership with Engaged Nation, a digital entertainment marketer to the casino industry.
The plan is to integrate ImgaineAR’s interactive holographic content into Engage Nation’s REACH (Revenue/Engagement/Activation/Conversion/Hub) platform, which the firm offers to its casino clients.
REACH combines mechanical intelligence and behavioral and economic psychology to reward participants for their continuous online play with free virtual currency, drawing entries and instant rewards, the company said.
READ: ImagineAR wins five-year $300,000 licensing agreement with SlapItOn
Adding ImagineAR to the mix offers casinos a new activation and engagement channel, particularly as social distancing has become the new normal during the coronavirus (COVID-19) pandemic, it said.
"ImagineAR is excited to partner with one of the North American leaders in casino interactive solutions to provide immersive AR engagement experiences in casino and properties," ImagineAR CEO Alen Paul Silverrstieen said in a statement.
"Augmented reality campaigns using mobile phones can build deeper connections with consumers, generate new revenue opportunities, while enhancing their on-property experiences. ImagineAR captures each consumer activation and data so organizations can measure the true ROI of their campaigns."
Engage Nation’s casino clients include Station Casinos and Golden Entertainment in Las Vegas, Navajo Gaming in Arizona and New Mexico, Hard Rock Resort Casino in Lake Tahoe, Akwesasne Mohawk Casino Resort in New York, and Morongo Casino Resort in California. It has also partnered with gaming manufacturers such as Scientific Games and Konami Gaming.
"We are excited to add ImagineAR to our interactive platform,” Engage Nation CEO Jerry Epstein commented. “We pride ourselves on offering the most advanced technology to our clients and their customers. We know that augmented reality can play a significant role in driving more customer engagement and trips to a casino property.
“ImagineAR's platform is ideal to help accomplish that goal. By integrating augmented reality into our programs, casinos and properties can now attract customers with a fully immersive mobile-enabled experience."
Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com
Follow him on Twitter @andrew_kessel