Phunware (NASDAQ:PHUN) revealed that it won a new patent for its systems and methods for enterprise branded application frameworks for mobile and other environments.
The company announced Tuesday that it has received a Notice of Allowance from the US Patent and Trademark Office (USPTO) for a new patent which protects Phunware’s core patent portfolio underlying its Multiscreen-as-a-Service (MaaS) platform, including:
- Software Development Kits (SDKs), comprising location based services, mobile engagement, content management, analytics and audience monetization
- Mobile Application Framework, comprising pre-integrated iOS and Android software modules for building in-house or channel-based mobile application solutions
- Cloud-Based Vertical Solutions, comprising pre-integrated iOS and Android mobile application portfolios for healthcare, corporate campus, advocacy, retail, hospitality, smart city, residential, media & entertainment, aviation and other vertical market segments
- Knowledge Graph and Data, comprising real-time mobile audience targeting, reach, engagement and monetization for 1:1 insights and interactions globally at scale
The newly allowed claims address a mobile application that includes a navigation menu for accessing a series of predefined categories of branding features and sub-menus for providing access to specific functions within the predefined categories, said the company. Typically, a computer resource accumulates and analyzes user interactions with a mobile application from many mobile devices and application analytics are used to develop statistics to promote brand extension.
“United States patents 8,788,358 and 9,965,775, held by Phunware, claim systems and methods for creating mobile applications for brand extension or promotion,” said Tushar Patel, executive vice president of corporate development at Phunware.
“However, these new patent claims underlie allowances for the system itself, including mobile applications for a plurality of users, which then allows enterprises to more efficiently and effectively extend and promote their brands through a dynamic mobile ecosystem.”
The new patent claims and allowances add to Phunware’s growing intellectual property portfolio consisting of 17 issued patents and 5 patents pending. Click here to learn more about Phunware’s patents.
Phunware, based in Austin, provides Multiscreen-as-a-Service (MaaS) offerings, including engagement, management and monetization initiatives that help brands create category-defining mobile experiences.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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