accesso Technology Group PLC (LON:ACSO) is one company that is poised to benefit from a ‘new normal’ as theme parks adapt to social distancing measures once coronavirus lockdown measures are relaxed.
That’s according to analysts at Peel Hunt, who said in a note on Monday that the electronic queuing and ticketing specialist’s Prism product “may become more popular at more of its clients’ parks” as they predicted that “the days of jam-packed queues may be over”.
The broker also said that theme parks will “need to generate more revenue per guest to recoup what has been lost during 2020 and to make up for the lower volumes”.
“This is where accesso can help, By taking on more of accesso’s products, including its identity intelligence tool TE2, theme parks may be able to increase in-park spend (by personalised, in-park offers) from those attending”, Peel Hunt said.
Analysts also pointed out that the company’s technology could attract business from outside the leisure and theme park sector.
“accesso focuses on improving the guest journey anywhere. So far its focus has been in the leisure space (with a slight foray into healthcare), but if supermarkets need to continue to implement some form of queuing, couldn’t that be done virtually rather than us loitering around in the car park”, they said.
US theme parks mull reopening
Peel Hunt’s assessment follows news that some of the US’s most popular theme parks outlined planes to reopen safely while preserving social distancing measures to protect visitors.
Universal Studios, one of accesso’s clients, said last week that it is considering several options to reopen its operations to protect customers, including using social distancing measures on rides and queues and expanding virtual line technology across more of its attractions.
A leaked survey also showed the operator was considering measures such as capacity limitations, guest and staff testing prior to entry and switching to contactless payment technology as possible measures to allow the park to reopen safely.
Shares in accesso were 9% lower at 177.5p in mid-afternoon trading on Monday.