Gfinity PLC (LON:GFIN) has been appointed to operate the inaugural ePremier League Invitational tournament.
The knockout tournament, due to take place this week, will see Premier League footballers representing their clubs by playing the FIFA 20 video game, with a live final to be aired on Sky Sports on April 25.
READ: Gfinity higher following deal to host 'The eCricket Challenge' TV series
Players in the tournament will include Trent Alexander-Arnold from Liverpool, Todd Cantwell from Norwich City, West Ham United’s Ryan Fredericks, Raheem Sterling from Manchester City and Wilfried Zaha from Crystal Palace.
A prize fund for the tournament will be donated to the #PlayersTogether initiative, which seeks to generate and distribute funds for the NHS.
"We are delighted to have been chosen by the Premier League to operate the ePL Invitational tournament, where we will see some of the top players battle it out for the virtual trophy. During these uncertain and challenging times, we are committed to working with sports rights holders, publishers and broadcasters to deliver new content and virtual formats”, said Gfinity chief executive John Clarke in a statement.
“Whilst the fees payable to Gfinity are not material to the group as a whole, the programme represents a further endorsement of Gfinity's ability to help our clients find new ways to engage with their audience", he added.
The company's shares jumped 10% to 1.4p in early deals on Monday.
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