Digitalbox sees traffic growth as the coronavirus outbreak changes people's lifestyles


  • Owner of Entertainment Daily and The Daily Mash
  • Record numbers since lockdown started in the UK
  • Eyes new acquisitions
Digitalbox -

Quick facts: Digitalbox

Price: 5 GBX

Market: AIM
Market Cap: £4.59 m

What it does

Digitalbox PLC (LON:DBOX) is a pure-play digital media business, owner of two brands.

Entertainment Daily covers all the latest TV shows, soaps and celebrity gossip in the UK entertainment news space. It targets a 30+, 90% female audience.

The Daily Mash is the UK’s leading satirical website, providing a unique take on news, politics, sport, arts & entertainment and lifestyle issues since 2007. It has a spin-off TV show, The Mash Report, airing on BBC2.


How it is doing

The publisher said the pandemic had caused changes in people’s lifestyles which “may provide more opportunity for audience engagement”, although it warned that the advertising market could become more competitive.

For the year ended 31 December, Digitalbox reported adjusted earnings (EBITDA) of £525,000, swinging from a £354,000 loss in 2018, while revenues were £2.24mln.

The company had £1mln in the bank and said it is looking at potential new acquisitions.

The group also said trading in the first quarter of 2020 was “ahead of expectations”, with the Daily Mash website hitting a record level of 1.9mln visits in the first week of the UK’s coronavirus lockdown.


What the boss says: James Carter, chief executive

"Alongside other home-based digital media businesses we expect our audience to have more time to engage with our content although the advertising market has already experienced a downturn and seems likely to get much tougher."

"There has been an incredible appetite for humour during the early part of this period and the Daily Mash is seeing record traffic levels."

"We continue to explore acquisition opportunities to enhance our growth while we endeavour to be at the forefront of the industry and engineering further growth in 2020 from our existing products."




Inflexion points

  • Traffic growth as the lockdown continues
  • Potential new acquisitions

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on 28/7/20

2 min read