Might Mexico be setting the standard for salt consumption?
Front of packet labelling mandated by the authorities in the country now warns consumers if food products exceed strict thresholds for sodium as well as spelling out calorie content, and providing information on saturated fat and sugar.
For Tekcapital PLC (LON:TEK) investee company Salarius Ltd this provides an opportunity.
That’s because excess sodium warnings are now forcing Mexican snack brands to find a means of lowering the salt content of their best-selling lines.
Salarius is the creator of MicroSalt, an all-natural product made with micron-sized particles with an increased sensation of saltiness that has around half the sodium of the normal food condiment.
"We are excited to see the commitment of the Mexican government to inform consumers and make it easier to select healthier products,” said Victor Hugo Manzanilla, chief executive of Salarius in a statement noting the move.
“There is a serious need for full flavour, low-sodium solutions in the food industry, and MicroSalt can help meet this challenge.
“Salarius is already in discussions with several leading snack manufacturers to serve the Mexican market."