Bidstack revenues rise as home working sparks surge in video game playing
- Bidstack adds third Inlogic game to its roster
- Bidstack boss in no doubt it is on road to gaming glory
- Bidstack Group looking to capitalise on new wave of titles and tech to secure 'serious revenues'
Quick facts: BidStack Group PLC
Price: 1.85 GBX
Market Cap: £17.23 m
About the company
Bidstack empowers brands to place advertising into spaces that sit naturally within video games.
Bidstack ads are designed to be contextually relevant, fit the aesthetics of the games they appear in and protect the gaming experience. This could be trackside banners, cityscape billboards, pitchside LED boards and other native spaces within the virtual world.
How it is doing
Bidstack Group PLC (AIM:BIDS), the native in-game advertising group, has added a third game from Slovakian mobile games studio Inlogic to its roster.
The game is Football Kicks, a game that is available on the Android operating system.
Jan Kalafut, the chief executive officer at Inlogic Games, said Inlogic’s partnership with Bidstack has been a great one for the company, as it allowed it to enhance its games with immersive advertising “that feels authentic to our game's world”.
Antoine Jullemier, the head of supply at Bidstack, said its relationship with Inlogic continues to grow from strength to strength.
Bidstack Group PLC, the native in-game advertising group, said the second half of 2021 has started well and is in line with management’s expectations.
The first half of 2021 saw the company triple revenues to £820,000 from £274,000 in the same period in 2020.
Bidstack Group PLC (AIM:BIDS), the native in-game advertising group, said it entered into partnership with the independent Turkish developer Suji Games for the free-to-play simulation title Hyper Airways.
Bidstack said the deal will help it expand its reach in the hyper-casual vertical.
Insight: Bidstack boss in no doubt it is on road to gaming glory
A new generation of game consoles launch later this year and like many in the gaming space, Bidstack PLC (LON:BIDS) will be watching closely to see how the pieces fall.
James Draper, Bidstack’s founder and Chief Executive, says that the upcoming launches of the new Xbox and Playstation consoles will be especially interesting given the launch of Google’s online gaming platform Stadia, last year.
What management says
Bidstack Group PLC's (LON:BIDS) James Draper introduces the business to Proactive London's Andrew Scott to discuss the firm's 2019 trading update as well as the outlook for the in-game advertising technology space.
Draper says a big focus for them in the year ahead will be on education helping investors on what to look out for and when.
''There'll be a new wave of titles coming out from around June onwards and we want to be in a position to capitalise on them to make some serious revenue''.
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