Its customers are the poorest section of the community, he explains, and are relatively unaffected by big macro events.
Their needs are more basic, he adds, and they are used to economic hardship after the crisis in the country between 2014-15.
They need cash, he says, and because of that ZAIM is keeping its stores open in line with WHO guidelines.
The online business is growing faster than expected due to the two-week ‘holiday’ in Russia.
Overall, Cicconi does not see dramatic changes in the business due to the lockdown nor with liquidity as its financial position is robust.