Gfinity PLC (LON:GFIN) has signed a deal with in-game advertising group Bidstack Group PLC (LON:BIDS) and ad tech platform Venatus Media to generate additional revenue from its websites.
The esports firm said, from April 1, Bidstack and Venatus will work together to sell advertising space on its RealSport101 and Gfinityesports platforms. This will include solutions such as programmatic advertising, bespoke video and audio-based promotions and brand site takeovers, which Gfinity said will “significantly” increase the opportunity for additional revenue.
READ: Gfinity soars as it secures deal to host F1 Esports Virtual Grand Prix series
The company also said it has recently launched a third website, Stealth Option, dedicated to news, reviews and features relating to technology and gaming peripherals. It will also be included in the strategic partnership.
“The demand for gaming-related content has never been greater and gamers are choosing to visit Gfinity sites en-masse. This is creating increased commercial opportunities”, Gfinity chief executive John Clarke said in a statement.
“Through partnering with industry leaders Bidstack and Venatus, we have the ability to connect our growing audience with leading publishers and brands, paving the way for our Gfinity Community to deliver substantial, consistent and incremental revenue growth for the Company. We are excited to be partnering with Bidstack and Venatus and look forward to working with them to deliver unique esports solutions for our partners", he added.