The launch of the crisp range represented “an important milestone for SaltMe!”, the investment firm said on Tuesday, adding that “thousands of customers” will now be able to buy the new crisp range, which uses Salarius’ MicroSalt particles for flavouring.
"We are very excited to execute this program that will put this new and fantastic brand in front of thousands of consumers quickly. In a world where taste is everything, we feel optimistic that SaltMe! snacks will engender strong loyalty and repurchase from our new customers”, said Salarius chief executive Victor Hugo Manzanilla.
As of February 2020, Tekcapital holds a 91.7% stake in Salarius.
The shares were up 2.2% at 7.7p in early trading on Tuesday.
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