Location Sciences Group PLC (LON:LSAI) has said it is “on track to deliver value” in 2020 in an update addressing the impact of the coronavirus (COVID-19) pandemic
The location verification provider said a “large part” of its revenues are repeatable licence deals, while forecasts are weighted towards the second half, taking into account seasonal spikes in advertising.
READ: Location Sciences wants 100 more brands to sign up for Verify this year
The AIM-listed firm added some campaigns will be postponed to later dates, though new ones are already being launched, and new customers continue to sign up.
The end of April will see the launch of an updated version of its platform to give customers “a clearer picture of how to obtain better value from their location spend and how to drive better performance”.
“This will be needed in the months ahead, as companies look for a competitive edge,” management added.
The company has set up a system to allow shareholders to vote at the general meeting scheduled for Thursday.
Location Sciences also said it adjusted to working from home “very easily” while it is exploring how to use its data and data science skills for good causes.