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4imprint warns on profits as orders plummet

Daily order flow fell 60% year-on-year in the past three days

4Imprint Group - 4imprint warns on profits as orders plummet

4imprint Group PLC (LON:FOUR) said it expects a hit on revenue and profit though it said “accurate or responsible forecasting” is “very challenging”.

The promotional merchandise firm said it has experienced a “significant reduction” in daily order flow since 10 March, falling 60% year-on-year in the last three days.

The FTSE 250-listed company said it is recalibrating marketing activities and implementing cost saving initiatives, while keeping a long-term focus.

At the end of February there were US$51mln in the bank with no debt.

Shares dropped 16% to 1,400p on Thursday morning.

Quick facts: 4imprint Group Plc

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AQSE:FOUR
Market: AQSE
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