4imprint Group PLC (LON:FOUR) said it expects a hit on revenue and profit though it said “accurate or responsible forecasting” is “very challenging”.
The promotional merchandise firm said it has experienced a “significant reduction” in daily order flow since 10 March, falling 60% year-on-year in the last three days.
The FTSE 250-listed company said it is recalibrating marketing activities and implementing cost saving initiatives, while keeping a long-term focus.
At the end of February there were US$51mln in the bank with no debt.
Shares dropped 16% to 1,400p on Thursday morning.
