Under the agreement, the media firm’s subsidiary Brick Live International (BLI) will produce and exhibit a themed trail of Paddington Bear models around the UK, Ireland and the Channels Islands, with the first tour due to launch later in 2020.
The deal will run for an initial period to the end of February 2023, with BLI to pay a royalty fee based on revenues generated from the tour.
"We are delighted to be adding Paddington Bear to our expanding collection of IP Properties. Paddington Bear is one of the most well-loved characters in children's literature and we are delighted to be bringing this to life by developing models and interactive trails for children to enjoy”, said Live Company chairman David Ciclitira.
“The company is now placed in a very unique position, delivering BRICKLIVE theme tours of some of the most popular children's entertainment brands and characters globally", he added.
The shares were steady at 10.8p in early trading on Wednesday.