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Location Sciences ties up deals with global media agencies for Verify software

Mark Slade, chief executive, said: "These agreements are pivotal for us as we operate in an emerging market.

Location Sciences Group PLC -
Accurate data remains an ongoing problem for the advertising sector with over half of local advertising campaigns the subject of fraud and inaccuracies

Location Sciences Group PLC (LON:LSAI) has signed a global master service agreement with one of the largest global advertising holding companies for its anti-fraud platform.

The agreement follows multiple tests carried out at the end of 2019 using the Verify platform.

Location Sciences has also signed a partnership agreement with Horizon Media, one of the world’s leading independent media agencies.

Accurate data remains an ongoing problem for the advertising sector with over half of local advertising campaigns the subject of fraud and inaccuracies according to the company.

Mark Slade, Location Sciences' chief executive, said: "These agreements are pivotal for us as we operate in an emerging market.

“Furthermore, they demonstrate that the relevant stakeholders in these large multi-national agencies recognise the potential of, and back, our technology and capabilities.

“While we are still relatively early in our journey as a business, these agreements give us access to a large pool of location advertising spend.”

Quick facts: Location Sciences Group PLC

Price: 0.5 GBX

LSE:LSAI
Market: LSE
Market Cap: £2.67 m
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