Angling Direct PLC (LON:ANG), the UK's largest and fastest-growing fishing tackle and equipment retailer, has appointed Dilys Maltby, who has extensive experience working with consumer brands both as a consultant and as a client, as a non-executive director of the company with immediate effect.
In a statement, the AIM-listed firm said Maltby, who has a strong track record in advising international consumer brands on their purpose, brand strategy and proposition, will be working with its board “to review, identify and deliver on its purpose”.
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It pointed out: “The Company believes that angling can improve social wellbeing and that there is an opportunity to do more to preserve and protect the environment.
“Working with Dilys, Angling Direct will campaign for the protection of fish stocks around the country, whilst also assessing the sustainability of angling by driving out plastics and waste, both by leading by example and working with its suppliers to reduce packaging and plastics.”
The company noted that, prior to her role as senior partner at Circus, a boutique management consultancy firm which she co-founded in 1998, Maltby was general manager, Brand and Marketing for The Body Shop International where she led teams in 47 countries and had responsibility for the brand, the proposition and all marketing activity.
She currently sits on the board of Responsible Travel, a sustainable travel company, and prior to this was on the board advisory committee of Wiggle, the online retailer of sporting goods, from 2012 to 2015.