viewDixons Carphone PLC

Dixons Carphone lifted as customers go for electrical goods at Christmas

UK & Ireland mobile sales dropped 11%, resulting in 2% growth for group sales paired with flat revenues in electricals

Dixons Carphone PLC - Dixons Carphone pares losses in mobile sales over Christmas

Dixons Carphone PLC (LON:DC.) claimed its rejuvenation is on track as the decline in its mobile sales revenue slowed.

The electrical and telecommunications retailer saw an 11% fall in UK & Ireland mobile sales in the ten weeks to 4 January.

READ: Dixons Carphone still hit by low UK & Ireland mobile market

Offset by flat revenues in electricals, it resulted in 2% growth for group sales.

The FTSE 250-listed company said there is no change to guidance.

It will also launch a new mobile offer in the first half of the financial year that starts in April.

“We have had a good peak in a weak UK market and we're on track to deliver what we promised for this year, and with our longer-term transformation,” said chief executive Alex Baldock in a release.

Zoe Mills, retail analyst at GlobalData, pointed out that the electrical division was "noticeably better" than rivals such as John Lewis & Partners, as the sector suffered after a weak Black Friday and "limited newness" in the market.

But the mobile division is "still a major concern" and the decline will not end anytime soon, she added.

"Rejuvenating its proposition will be essential in turning its fortunes around in a market that continues to suffer from longer consumer replacement cycles and a move to cheaper sim-only contracts," Mills said in an email.

Shares were up 5% to 149.21p on Tuesday morning.

--Adds analyst's comment, share price--

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