Feedback (LON:FDBK) specialises in medical imaging technology, such as magnetic resonance imaging (MRI) scans and X-Rays.
CEO Tom Oakley is a radiologist and understands the niche gaps in the medical imaging market and here he tells Proactive London how he's building a new revenue stream on the back of software already developed.
Oakley explains how his company is rolling out the new fluoroscopy technique, which is basically a x-ray movie, across 200 sites in the US 
and how it doesn't mean expensive new kit for users.
Updates here too on Feedback's flagship Bleepa product, the encrypted medical messaging app used on smartphones, tablets and desktops, allowing clinicians to communicate with other team members securely.