logo-loader
viewMothercare PLC

Mothercare toddles higher after Boots franchise deal

Mothercare products will be available to buy from the Boots website from mid-2020 and a wider product offer is scheduled to for shops towards the end of next summer

Mothercare PLC -

Mothercare PLC (LON:MTC) shares stood up and started walking on Friday afternoon after the parent and child brand agreed a franchise deal with Boots.

The company, which last month put its UK stores into administration to focus on its international business, has signed up Boots to stock its Mothercare-branded clothing and other products including pushchairs and car seats in larger Boots stores across the country as well as online.

READ: Mothercare reports deeper loss after closing UK stores

Initial Mothercare products will be available to buy from the Boots website from mid-2020 and a wider product offer is scheduled to for shops towards the end of next summer, as part of a five-year deal.

The two companies had already been partners since 2010 in the Mini Club brand that was produced by Mothercare and sold by Boots.

Mothercare chief executive Mark Newton-Jones said Boots was "the right home in the UK" for Mothercare products, which "will fit in as the specialist brand for parents and young children in both Boots stores and online".

He said the agreement "brings certainty and scale to our continuing group".

Quick facts: Mothercare PLC

Price: 16.95 GBX

LSE:MTC
Market: LSE
Market Cap: £63.43 m
Follow

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events

NO INVESTMENT ADVICE

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

FOR OUR FULL DISCLAIMER CLICK HERE

Watch

Full interview: Revenue guidance from OptiBiotix as it eyes NASDAQ listing

OptiBiotix Health (LON:OPTI) provides a commercial progress update, explaining why in their financials some items are separated. CEO Stephen O'Hara tells Proactive London what's behind his thinking adding that Optibiotix hopes to reach profitability in 2020. News here too on Sweetbiotix and...

1 day, 17 hours ago

RNS

Holding(s) in Company

2 weeks, 2 days ago

Directorate change

2 weeks, 3 days ago

Block listing Interim Review

4 weeks, 2 days ago

Holding(s) in Company

1 month ago

Half Year Results

on 10/12/19

Total voting rights

on 2/12/19

Holding(s) in Company

on 28/11/19

2 min read