leadf
logo-loader
viewImmotion Group

Immotion appoints former Sony director as head of VR experience creation arm

Ian Hetherington previously served as managing director of Sony Entertainment Europe, where he oversaw the regional launch of the firm's PlayStation console

Immotion Group - Immotion appoints former Sony director as head of VR experience creation arm

Immotion Group PLC (LON:IMMO) has appointed the former managing director of Sony Computer Entertainment Europe to head up its virtual reality (VR) experience creation arm, Immotion Studios.

Ian Hetherington, whose prior experience at Sony included overseeing the launch of the Japanese firm’s PlayStation console in Europe, will replace outgoing creative director Ian Liddell, who is leaving the firm to pursue other opportunities.

WATCH: Immotion Group agrees significant new deal with Spanish leisure firm Aspro Parks

Going forward, Hetherington will oversee ongoing work on several immersive VR experiences for National Geographic, as well as the creation of a catalogue of new experiences for the company based on its partner markets.

“Ian [Hetherington] will I am sure add his own dynamism and commercial expertise to the creation of experiences”, said Immotion chief executive Martin Higginson.

“He is currently working on a number of highly engaging experiences, giving our Partner Sales team the perfect product for a number of our existing partners, as well giving us the perfect range of experiences for Zoos, Science Centres and Museums", he added.

Immotion's shares were steady at 6.5p in mid-morning trading on Tuesday.

--Adds share price--

Quick facts: Immotion Group

Price: 3.35 GBX

AIM:IMMO
Market: AIM
Market Cap: £12.71 m
Follow

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events

NO INVESTMENT ADVICE

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of Immotion Group named herein, including the promotion by the Company of Immotion Group in any Content on the Site, the Company receives from...

FOR OUR FULL DISCLAIMER CLICK HERE

Immotion CEO says opening of flagship 'Ocean Explorer' at Mandalay Bay is...

Immotion Group PLC's (LON:IMMO) Martin Higginson speaks to Proactive London following the announcement its largest installation to date has opened for business in Las Vegas. The 'Ocean Explorer Virtual Reality Theater' in the Shark Reef Aquarium at Mandalay Bay Resort and Casino, is a 36-seat...

on 4/8/20

2 min read