InnovaDerma (LON:IDP) shares rose on Thursday after the SkinnyTan firm said trading on the Black Friday weekend was its strongest to date and overall it continues to perform well.
In afternoon trading, Innovaderma shares were 3.4% higher at 61p.
In a brief update, the London main market-listed developer of life sciences, beauty and personal care products said the performance was largely driven by Innovaderma's DTC (direct to consumer) platform with online store sessions increasing by 43% compared to the previous year.
READ: InnovaDerma launches new ‘Choc’ range of Skinny Tan products
The group noted that returning customer rate was up 20% year-on-year and accounted for around 54% of customers.
It said the DTC platform continues to be an important engine of Innovaderma's growth and will be key in the launch of the company's new product category in the second-half of its financial year.
Kieran Callen, Innovaderma’s chief executive officer at commented: "We are delighted with the performance over the Black Friday weekend, particularly from our DTC platform, as we continue to benefit from the investments made in this important channel.
“It is also pleasing to see new customers visiting our website, demonstrating our ability to both attract and retain shoppers."
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