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NexTech AR Solutions signs augmented reality deal with basketball streetwear company JumpBall

NexTech will create photorealistic 3D versions of JumpBall products that customers can interact with online

Person dribbling a basketball
“JumpBall is the new breed of basketball apparel,” JumpBall Danny Essix CEO said

NexTech AR Solutions Corp (OTCMKTS:NEXCF) (CSE:NTAR) has signed on urban basketball apparel company JumpBall to its webAR e-commerce offering. 

The deal, NexTech’s first with an apparel company, will see the AR company create photorealistic 3D versions of JumpBall products that customers can interact with online. 

“JumpBall is the new breed of basketball apparel,” JumpBall Danny Essix CEO said in a statement. "We're not a company that follows trends — we set them. With NexTech AR, we see a huge opportunity to begin a new game, and to be an early adopter of AR in the apparel industry future.”

READ: NexTech AR inks first international deal with Dutch coffeemaker manufacturer

NexTech’s CaptureAR technology can create a 3D capture of clothing using 4K video from a cell phone with no special training required, giving companies an efficient way to create AR assets at scale.

“We are excited to welcome JumpBall Apparel as a client,” NexTech CEO Evan Gappelberg said. “By investing into augmented reality, JumpBall has positioned itself as an apparel leader. From enhancing customer engagement with their products, dramatically increasing add to cart rates and by lowering product returns, we are confident that JumpBall will benefit greatly from our AR technology.”

“With our new CaptureAR technology, NexTech has moved augmented reality into the forefront as an essential tool for online apparel retailers allowing them to sell more product,” Gappelberg added. Today’s announcement reflects NexTech’s deepening commitment to the fashion and apparel sector, a $1.5 trillion marketplace which we intend to dominate.”

Contact Andrew Kessel at [email protected] 

Follow him on Twitter @andrew_kessel

Quick facts: Nextech AR Solutions Corp.

Price: 2.88 CAD

CSE:NTAR
Market: CSE
Market Cap: $162.17 m
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NexTech AR Solutions breaks ground with "Try it on" AR technology

NexTech AR Solutions (CSE:NTAR-OTC:NEXCF) Chief Executive Officer Evan Gappelberg sat down with Steve Darling from Proactive Investors Vancouver to talk about the disruptive augmented reality company. Gappelberg talked about their verticals in the company including the "Try it on" platform...

on 20/2/19

2 min read