Tom Sumner has been appointed as the restaurant booking app firm's chief executive, while current CEO Sanj Naha will in future focus on electronic point of sale and third-party restaurant technology platforms.
BigDish is also undertaking a major overhaul of its restaurant acquisition strategy with seven of its nine territory managers to leave and a new telesales operation to come onstream in Manchester from December.
“Tom Sumner is a major coup for the company, as he is a proven person in terms of his performance and ability,” BigDish said.
Sumner was previously managing director of TableNow, a dining discount app, where the number of restaurants signed up jumped to 3,000 from 250 following a rebrand in April 2019.
He has also run telesales operation at the Gourmet Society and Tastecard, each of which has more than 6,000 restaurant partners.
The aim at BigDish is to build up a telesales operation team of around ten staff.
At the end of September, BigDish had cash of £1.29mln with the new strategy expected to result in yearly cash savings of more than £250,000.
A new budget has been worked out based on what it says is the most conservative basis possible and gives sufficient funding until the period of the third quarter of 2020.