The appraiser Pixalate, which works with brands and platforms to prevent invalid traffic and improve ad inventory quality, published its Seller Trust Index for the second quarter on Thursday.
Tremor’s digital marketing platform RhythmOne, which was acquired in April 2019, topped the charts with three first-place rankings in the Programmatic Seller Trust Indexes compiled by fraud intelligence company Pixalate.
RhythmOne ranked first among its peers in each of Pixalate's Global, Mobile and Video Trust Indexes, and received top scores for its reach and its viewability, but was pipped to the post by Verizon in the non-US category.
The companies were given scores for the transparency and accuracy of their user data, the amount of invalid traffic such as bots masquerading as legitimate users, and how well video players were optimised for different screen sizes.
Tremor’s chief executive Ofer Druker said he was pleased to see our RhythmOne division leading the market in terms of seller trust, “especially as fraud continues to be one of the principal challenges facing digital advertisers”.
Shares in Tremor were trading at 133.5p at market close on Thursday.