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Immotion to install VR cinema pod at Blue Plant Aquarium

Blue Planet is owned by Aspro, one of Europe's largest leisure park operators

Immotion Group - Immotion to install VR cinema pod at Blue Plant Aquarium

Immotion Group PLC (LON:IMMO) will install one of its virtual reality (VR) cinema pods at the Blue Planet Aquarium in Cheshire as part of a deal with Spanish leisure firm Aspro Parks.

The ‘out of home’ VR entertainment firm said the installation, dependent on its success, would form the basis for talks on further installations of its VR pods and other experiences across more of Aspro’s sites, including the Bristol Aquarium.

WATCH: Immotion PLC sees 'seismic shift' in revenues as partnerships bear fruit

Aspro is one of Europe’s largest operators of leisure parks, with 68 locations across 10 countries.

Rod Findley, Immotion’s commercial director, said the deal would generate ancillary revenue and prove a “huge success” for both companies.

“Our relationships with multinational leisure operators like Aspro and [theme park operator] Merlin are an important cornerstone for our business and should provide a great opportunity for growth”, he added.

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