Tremor is an AIM-listed advertising firm which helps advertisers target customers using its video technology tool Tremor Video, multi-screen solutions wing RhythmOne, and big data platform Taptica.
The latest enhancement comes to the user interface of tech tool Tremor Video, and allows advertisers to see and manage their video campaigns and placements on a single page, alongside visuals that track delivery and performance.
Tremor has also expanded its audience search capability to let clients discover new desired segments and view audience scale.
The announcement follows July’s launch of Connected TV (CTV) which delivers video campaigns across second screens.
Chief executive Ofer Druker called the improvement a “significant strategic development” and that, with advertisers demanding more and more flexibility, this continued innovation “will provide an important growth engine in the Company's future development”.
Druker added: "Video is the fastest growing segment in digital advertising and the optimal format for advertisers to communicate their messages and we continue to ensure we are best positioned to capitalise on this ongoing growth."
Its share price was slightly boosted at 135p, 1% up in early trading on Wednesday morning.