Digitalbox predicts stronger second half and eyes 'similar' deals to Daily Mash

The owner of satire site The Daily Mash and celeb gossip page Entertainment Daily said trading in the final quarter was forecast to be “particularly strong”

Digitalbox - Digitalbox predicts stronger second half trading as it reports first results since cash shell transformation
The Mash Report, a satirical news show, airs weekly on BBC Two

Digitalbox PLC (LON:DBOX) expects trading for the second half of the year to be better than the first and said it will continue to look for acquisitions akin to The Daily Mash, which it purchased in March.

The AIM-listed firm said in an outlook statement that trading in the second half of its current year had so far been “in line with plan”, with its performance in the final quarter expected to be “particularly strong”.

READ: The Daily Mash owner Digitalbox agrees partnership with UK comedy video platform NextUp

Aside from the satirical Mash website, Digitalbox also produces the Mash Report, a weekly televised show for BBC Two.

It also owns celeb gossip website Entertainment Daily, which in the six months to 30 June saw 50% growth in Google-sourced traffic while unique users jumped to 3mln from 2mln over the period.

First revenues of £712,000 fed through to a pre-tax loss for the period of £713,000, as administrative costs kicked in at £1.1mln.

The figures represent four months as the newly enlarged Digitalbox, compared to two months of trading as cash shell Polemos last year.

Digitalbox’s chairman Robin Miller said the results demonstrate “very encouraging audience growth and enviable control of costs resulting in strong margin performance”.

Quick facts: Digitalbox

Price: 5.75 GBX

Market: AIM
Market Cap: £6.66 m

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