leadf
logo-loader
viewLocation Sciences Group PLC

Location Sciences lands 12-month contract with Africa-focused ad network

The UK company is a specialist in mobile location data and intelligence and has teamed up with a firm called Vicinity Media to run verification on the latter’s location impressions

Location Sciences Group PLC -

Location Sciences PLC (LON:LSAI) has won 12-month contract with a leading Africa-focused advertising network after a period of testing of its technology.

The UK company is a specialist in mobile location data and intelligence and has teamed up with a firm called Vicinity Media to run verification on the latter’s location impressions.

It followed a trial of Location’s platform from March to July, which revealed Vicinity clients - including Nando's - were benefitting from near perfect scores on quality and accuracy.

No financial details of the tie-up were revealed.

 Mark Slade, Location Sciences’ chief executive, said: ​"Our recent report found that on average up to 65% of spend is wasted on poor quality and mistargeted location impressions.

“As one of the suppliers which is doing an excellent job, Vicinity Media jumped at the opportunity to have its tech audited. It's actually easy to score well in a one-off audit, but Vicinity scored brilliantly time after time. They are obsessed with getting location right and are achieving standout scores."

Quick facts: Location Sciences Group PLC

Price: 0.475 GBX

LSE:LSAI
Market: LSE
Market Cap: £2.71 m
Follow

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events

NO INVESTMENT ADVICE

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of Location Sciences Group PLC named herein, including the promotion by the Company of Location Sciences Group PLC in any Content on the Site, the...

FOR OUR FULL DISCLAIMER CLICK HERE

Location Sciences reports 'solid first half results' with flagship 'Verify’...

Proactive Research analyst Ed Stacey discusses Location Sciences (LON:LSAI) first half results. As a technology for location-targeted mobile advertising their revenues is 'directly proportional to advertising volumes'. Stacey explains that these results were in line with the trading update...

21 hours, 15 minutes ago

2 min read