Location Sciences PLC (LON:LSAI) has won 12-month contract with a leading Africa-focused advertising network after a period of testing of its technology.
The UK company is a specialist in mobile location data and intelligence and has teamed up with a firm called Vicinity Media to run verification on the latter’s location impressions.
It followed a trial of Location’s platform from March to July, which revealed Vicinity clients - including Nando's - were benefitting from near perfect scores on quality and accuracy.
No financial details of the tie-up were revealed.
Mark Slade, Location Sciences’ chief executive, said: "Our recent report found that on average up to 65% of spend is wasted on poor quality and mistargeted location impressions.
“As one of the suppliers which is doing an excellent job, Vicinity Media jumped at the opportunity to have its tech audited. It's actually easy to score well in a one-off audit, but Vicinity scored brilliantly time after time. They are obsessed with getting location right and are achieving standout scores."