Blis, which uses big data to help brands target their adverts at particular groups and regions, will be the latest supply-side platform to use Location’s technology.
Although the quality of industry location data has improved over the years, marketers are still unsure of which data providers to trust.
That’s where Location Sciences comes in. Its Verify platform audits a company’s data and acts as a hallmark of quality for supply-side platforms such as Blis.
With the Location Sciences seal of approval, Blis will now be able to show potential advertisers and agencies that the location data it uses has been verified by an independent third party.
“In a market where suppliers can all claim to be experts in location, it's our experience that the best are the first to embrace independent verification,” said chief executive Mark Slade.
“The adoption of Verify is testament to the quality of Blis' platform and the data achieved near perfect scores (99%) in our tests - once again showing that quality and accuracy in this sector can be achieved.”
Blis CEO, Greg Isbister, added: “Being independently recognised by Location Sciences both for location data and signal quality accuracy adds a valuable layer of impartial authentication for our customers.”
LSAI shares were up 3.6% to 3p on Thursday morning.
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