viewTremor International Ltd

Tremor targets multi-screen revolution in advertising


The firm develops advertising technology through three main business arms, Tremor Video, RhythmOne and Taptica

Tremor International Ltd -

Quick facts: Tremor International Ltd

Price: 215.63 GBX

Market: AIM
Market Cap: £287.17 m
  • Advertising technology group

  • Offers digital advertising solutions through three divisions

  • Works with brands including Amazon, Disney and Twitter

What Tremor does:

Tremor International Ltd (LON:TRMR) is an advertising technology firm that operates in more than 60 countries.

The firm delivers its services across three divisions;

Tremor Video: Video advertising company with TV and second-screen solutions. Helps advertisers use video technology to deliver their strategies across several platforms including TV and social media

RhythmOne: Specialises in multiscreen advertising, a method of having advertising across multiple devices such as TVs, computers and mobiles simultaneously as viewers switch between devices. Recently ranked first in Seller Trust advertising index

Taptica: A mobile advertising platform that also uses big data technology to help brands target consumers

Unruly: A programmatic video market place developed by News Corp and acquired in January 2020

How it’s doing:

Tremor International gave a bullish assessment of prospects for 2020 in January following a “transformational” 2019 which saw its merger with RhythmOne.

In a trading update for the year ended 31 December, the video advertising firm said it is expecting to report adjusted earnings (EBITDA) of US$60mln, in line with expectations, with revenues of around US$325mln.

Tremor also said it remained “highly cash generative” with net cash of US$75mln at the end of the year following a US$25mln share buyback programme and US$5mln of data pre-payments for the new year.

The company said it will “continue to evaluate” how best to deploy its cash reserves to optimise shareholder value.

Tremor also said other “synergistic initiatives” are planned for 2020, including the expansion of its exchange into international markets, a process which has been accelerated by its acquisition of News Corp's (NASDAQ:NWS) programmatic video marketplace Unruly earlier this month.

What the boss says – CEO Ofer Druker

"We are delighted to be acquiring a truly world-class asset in Unruly, but equally important is the formation of our new strategic alliance with News Corp, which will provide Tremor access to globally recognised media brands, in a partnership we believe to be mutually beneficial for both companies.” 

Inflexion points

  • Strong cash generation to continue

  • Benefits to come from the integration of Unruly

  • Potential for more acquisitions



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