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Vodafone to sponsor Porsche’s new Formula E team

The car giant is making its debut in Formula E this season, and its first ever car will bear the Vodafone logo

Vodafone Group PLC -
Formula E is the all-electric version of Formula 1

The Vodafone Group PLC (LON:VOD) logo will feature prominently on Porsche’s first ever Formula E car when the new season gets underway in November.

The pair have agreed a deal which will see Vodafone become the Porsche Formula E team’s official communication partner for the next five years.

READ: Vodafone and Telecoms Italia agree to merge Italian passive towers network with Inwit

As well as featuring on the car, Vodafone’s famous ‘speech mark’ logo will also be visible on the drivers’ uniforms.

As part of the tie-up, the FTSE 100 telecoms giant will provide the racing team with communications equipment and technical support.

“There's a natural alignment for Vodafone with Formula E, a next generation, technology driven sport that appeals to a broad and ever-growing audience and that has concern for the planet at its heart,” said Vodafone’s chief commercial officer Ahmed Essam.

“We have a very positive working relationship with Porsche and together we'll look to break boundaries in vehicle technology.”

Plenty of history

It is not the first time Porsche and Vodafone have collaborated.

Porsche was Vodafone’s first connected car customer and they have worked together to develop features such as locking and unlocking a car via mobile phone.

Vodafone has also sponsored Porsche’s Le Mans team for the past six years, which yielded three victories as well as three titles in the World Endurance Championships.

Quick facts: Vodafone Group plc

Price: 155.3 GBX

LSE:VOD
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Market Cap: £41.58 billion
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