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Warpaint profits under pressure as it invests in US growth amid slower UK sales

Adjusted profit before tax of between £6mln and £7mln is now expected, compared to the £9.2m that was being forecast

Warpaint London plc - Olivia Buckland is the face of W7 cosmetics
Love Island star Olivia Buckland is the face of Warpaint's W7 brand

Cosmetics maker Warpaint London plc (LON:W7L) warned that profits for the full year will be lower than expected due to slower sales in the UK and increased investment in US growth.

The owner of the W7 and Technic make-up brands said it now expects to report adjusted profit before tax of between £6mln and £7mln on sales of roughly £50mln for the calendar year.

This compared to the £9.2m adjusted PBT that was being forecast by house broker Shore Capital.

Warpaint said the reasons were the adverse exchange rate movements and the investment in growth, particularly in the US, as well as a different geographic mix of sales.

ShoreCap noted that the effect of the geographic mix was from lower UK sales where profit margin is typically higher.

Reported PBT will also be nearer £3.2mln-£4.3mln due to approximately £2.8mln of amortisation in connection with acquisitions, share incentive scheme costs and exceptional items.

Directors said the group “continues to have a robust balance sheet and to actively implement its strategy for growth”. 

Shares were down 27% to 57.3p on Tuesday morning.

Quick facts: Warpaint London plc

Price: 82.5 GBX

AIM:W7L
Market: AIM
Market Cap: £63.32 m
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