UK and Europe focused online publishing business Play LA Inc (OTCBB: PLLAF) said it won online betting group Betfair as advertising partner for the 2009 Breeders Cup coverage published on Play LA’s UK flagship website, www.bettingchoice.co.uk.
The group said Betfair has recently confirmed a partnership with Tracknet Media to offer US pool betting access to Betfair's 2.5 million customers during the 2009 Breeders Cup on November 6 and 7 at Santa Anita Racetrack outside Los Angeles.
The Betfair/Tracknet agreement will also have repercussions on next year's Kentucky Derby and Preakness Stakes, as this will result in tens of millions of dollars in additional funds being paid into American betting pools.
By offering horseplayers the latest Betfair prices and previews of the races over the two-day event, Play LA expects to benefit from the upsurge in attention that this partnership has created.
The company expects search volume and website traffic to increase dramatically leading up to the event, which in turn should increase the company's advertising revenues for the month of November.
Play LA operates 11 websites that cover a wide audience in the UK and Europe. The UK Gambling Commission estimates the remote gambling market to be worth £896 million.