Synchronica (LON:SYNC, TSX-V:SYN) said it has, with its global reselling partner Nokia Siemens Networks, secured a contract and initial purchase order from a Yemeni mobile operator for Synchronica's mobile messaging product Mobile Gateway.
This is Synchronica's 70th mobile operator customer, and the 34th in the Middle East/Africa region. The operator plans to use Mobile Gateway to offer a mass-market push email service to its subscribers.
According to a recent study from the Arab Advisors Group, mobile penetration in Yemen had soared to 41.29 percent at the end of Q1 2010.
Synchronica believes that in emerging markets where consumers are mostly reliant on internet cafes, the mobile phone is becoming the preferred avenue to accessing digital content.
Synchronica Mobile Gateway appeals to device manufacturers because it supports any handset and can be bundled easily and cost-effectively to deliver an attractive range of phones aimed at the mass market.
It allows device manufacturers to provide mobile email, calendar/contacts synchronization and instant messaging as well as connectivity to social networking sites and RSS feeds.