Games developer and disctributor Activision Blizzard Inc (Nasdaq: ATVI) announced that Infinity Ward's ‘Call of Duty: Modern Warfare 2’ continues to set sell-through records, having crossed the US$1 billion mark in retail sales worldwide since its launch in November, according to internal company estimates.
In the first five days alone, the game sold an estimated US$550 million worldwide, outpacing five-day worldwide theatrical box office gross figures for such films as Avatar, Harry Potter and the Half-Blood Prince and The Dark Night, according to internal Activision estimates and boxofficemojo.com.
"Call of Duty: Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records," said Robert Kotick, CEO of Activision Blizzard. "There are only a handful of entertainment properties that have ever reached the $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game."
Activision Publishing is headquartered in Santa Monica, California, and maintains operations in the US, Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and Taiwan.
Activision says ‘Call of Duty: Modern Warfare 2’ books US$1 bln in Retail Sales Worldwide
Last updated: 18:12 13 Jan 2010 GMT, First published: 19:12 13 Jan 2010 GMT