Richland Resources (LON:RLD) is turning its attention to marketing as the first stones begin to emerge from its Capricorn Sapphire mine in Australia.
Its strategy will focus on sapphires and tanzanite from its Merelani deposit in Tanzania.
Richland has launched the new Capricorn Sapphire brand that ensures that only fully certificated sapphire from Australia will be sold.
This, it says, will provide customers with a guaranteed proof of origin.
At the same time the www.tanzaniteoneonline.com website will shortly be migrated to an improved platform www.RichlandGemstones.com, which will be able to host sales of a range of different gemstones.
Chief executive Richland Resources said: "With first sapphire recovery set to begin at our Capricorn Sapphire mine in the coming weeks I am also delighted to start the roll out of our new brand exercise.
“Our objective is to build a consistent reputation for the ethical mining and sale of coloured gemstone."