--adds detail and comments from operations director--
Milestone (LON:MSG) has a new partner in the shape of London-based Forex trading firm CWM FX, which is sponsoring the Game, part of Milestone’s Passion Project.
The Game, a careers profiling tool matching up young people with job opportunities, forms one part of the Passion Project - the firm’s wider youth initiative.
The overall project aims to inspiring young people to achieve their true potential and help create employment opportunities.
Although it has a charitable core, Milestone has been growing the number of fee paying corporate memberships and sponsorship opportunities.
CWM FX will be the sole sponsor of the Game for 12 months, paying an upfront fee of £130,000.
The firm is also joining the Passion Project as a corporate member and gains access to Milestone's products and services, including marketing campaigns, PR, advertising, product distribution, and digital consultancy.
Tony Sanders, Milestone’s IT and operations director said the Game is just one of the areas available for sponsorship on the firm’s online Passion Portal.
Deborah White, Milestone chief executive, said CWM has a strong business ethos which includes providing opportunities for young people and are renowned for their work in the charity sector.
"I am delighted that they have chosen to partner with Milestone to help develop the Passion Project initiative, which not only looks to support the development of young people, but also aims to create a sustainable commercial business model for many worthy causes in the process. We are looking forward to developing the relationship."
Anthony Constantinou, chief executive of CWM World, added: "I firmly believe that the secret to success is people.
"The best leaders support people and take the time to find the talent waiting to shine, but they cannot reach everybody, making it especially difficult for those just starting out in their careers."