Award winning UK rapper Plan B has become an ambassador for Milestone Group's (LON:MSG) Passion project.
The project aims at helping young people identify and find employment opportunities.
Two years ago Plan B, aka Ben Drew, 31, founded The Each One Teach One Trust (EOTO) initiative, which works with inspiring individuals to give young people new skills and improve confidence.
This latest relationship offers an opportunity for extensive cross collaboration between Plan B, EOTO and the Passion project, Milestone said.
A delighted Deborah White, Milestone chief executive, said: "By working together and using our individual talents and core skill sets we will collectively be able to help engage and inspire more young people to build a better future for themselves - we look forward to developing our shared vision."
After a troubled start in life, musician Plan B is now a popular performer and inspiration for many young people.
He has has won multiple awards, including the BRIT Award for Best British male solo artist in 2011, as well as three Ivor Novello awards.