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Milestone Group subsidiary wins animal welfare micro-site gig

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A Milestone Group (LON:MSG) subsidiary has created a micro-site for the Animals Asia Foundation, a Hong Kong-based animal welfare charity.

Oil Productions Limited T/A Relative (Relative) has been commissioned by Sudler & Hennessey, part of media conglomerate WPP, to collaborate on the development of the Peace by Piece campaign for the Animals Asia Foundation.

The campaign’s aim is to help rescue and rehabilitate over 130 moon bears in Nanning, China.

The micro-site developed by Relative is a mobile-optimised web site with localisation for three different languages, in addition to five English speaking countries. The site includes an interactive map, an illustrated look and feel for the bear farm allowing users to explore the sanctuary's various areas and to sponsor a 'piece' of the rescue.

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